AN ONLINE EXPERIENCE FOR A GROUND-BREAKING COMMUNITY
Since its establishment nearly 30 years ago, AllianceTexas has flourished as a hub of industry as well as an ideal place to raise a family. The 26,000-acre, master-planned community is brimming with opportunity, so it was only right for their website to reflect that attitude.
AllianceTexas teamed up with RFTB to create an online experience that exhibits the many exciting aspects of the region while further representing their forward-thinking approach to personal and professional life.
Making the website simple and intuitive was another challenge that came with such a large region. To improve the user experience, RFTB created an interactive map that displays the variety of spaces in the region. Users can click on different areas and landmarks to learn more about them, and they can zoom in and out to see where the region is located in relation to the rest of the Metroplex.
With 2 million people living within 20 miles of AllianceTexas and many more that visit for shopping, dining and business, it comes as no surprise that the site needs to cater to a diverse audience. RFTB developed content for industrial, office, community, retail spaces and more to provide users with any information they might need.
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RFTB also used a responsive framework for the site so that its wide array of users can have a good experience on any device.
As AllianceTexas was brought to life online, RFTB knew that it was essential to highlight the wide range of opportunities offered by the region. Using clean animation and simple navigation, RFTB made sure that users would find the site as innovative and appealing as AllianceTexas itself.
