Branding is more than a name or a logo. It is identity, a perception the public has when considering a company or purchase. At RFTB, we develop a brand strategy that helps you cut through the clutter to reach the right people. From establishing your visual identity to developing your overall brand strategy, we work to differentiate your brand and connect it to the people who matter the most.
The purpose is to be independently recognized so that no other product or service compares. We find the most meaningful brands withstand the test of time by balancing distinction and connection. It is a visual and emotive relationship binding followers with your brand.
The Influence of a Brand
influences every
aspect of your
business
Identity
Having consistent perception from in-house to public interaction
Audience
Leaving a memorable impression on your present and future customers
Positioning
Placing yourself clearly ahead of the competition
Messaging
Creating a message that is an honest reflection of your business
Growth
Paving the way for your business to grow in the near and distant future
Our Branding Focus
Brand Strategy
- Stakeholder discovery
- Competition analysis
- Target audience goals
- Key user groups
- Demographic information
- User KPI's
Market Positioning
- Competitor analysis
- Brand positioning statement
- Key messaging
- Trends
- Website opportunities
Visual Identity
- Logo design
- Logotype
- Custom typography
- Brand elements
- Color palette selection
- Photography
- Brand style guide
- Business cards
- Stationery design
Marketing Collateral
- Copywriting
- Website design
- Banner ad design
- Packaging design
- Brochures
- Posters