Branding

You Built A Business
Make Sure People Remember It

Branding is more than a name or a logo. It is identity, a perception the public has when considering a company or purchase. At RFTB, we develop a brand strategy that helps you cut through the clutter to reach the right people. From establishing your visual identity to developing your overall brand strategy, we work to differentiate your brand and connect it to the people who matter the most.

The purpose is to be independently recognized so that no other product or service compares. We find the most meaningful brands withstand the test of time by balancing distinction and connection. It is a visual and emotive relationship binding followers with your brand.

The Influence of a Brand

Your brand
influences every
aspect of your
business

Identity

Having consistent perception from in-house to public interaction

Audience

Leaving a memorable impression on your present and future customers

Positioning

Placing yourself clearly ahead of the competition

Messaging

Creating a message that is an honest reflection of your business

Growth

Paving the way for your business to grow in the near and distant future

Our Branding Focus

Brand Strategy

  • Stakeholder discovery
  • Competition analysis
  • Target audience goals
  • Key user groups
  • Demographic information
  • User KPI's

Market Positioning

  • Competitor analysis
  • Brand positioning statement
  • Key messaging
  • Trends
  • Website opportunities

Visual Identity

  • Logo design
  • Logotype
  • Custom typography
  • Brand elements
  • Color palette selection
  • Photography
  • Brand style guide
  • Business cards
  • Stationery design

Marketing Collateral

  • Copywriting
  • Website design
  • Banner ad design
  • Packaging design
  • Brochures
  • Posters