3 Nations Brewing | Branding Case Study

What’s On Tap?

3 Nations Brewing Co. is a Dallas craft brewery blending traditional European brewing methods with American innovation to reveal its unique taste and style. Craft beer is about drinking great beer with unique flavors and isn’t for anyone content with “The Official Beer Of Large Corporations”. The 3 Nations brew masters are constantly testing new methods and flavors for their followers, while connecting with an audience that understands tradition is not to be improved, but refined.

When the 3NB team came to RFTB looking to create a recognizable logo and solidify their brand, it was time to toss one back and got to work.

STRATEGY

Creative Strategy
Brand Positioning
Content Strategy

CREATIVE

Branding
Product Branding
Packaging Design
Digital Design
Copywriting

TECHNOLOGY

Website Development
WordPress Development

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Logo Design

In the world of craft beer, breweries have a unique opportunity to let their persona shine through. We started with a six-pack of logo options before ending with something that represented the fun and youthful energy of the passionate team behind 3NB.

Brewing the Brand

RFTB tested each beer to draw out the identifying flavors and qualities behind the brew. Using these tastes, RFTB selected names that would clearly communicate the style and ingredients that each beer possessed.

Once RFTB had the names down, the focus turned towards the cans and tap handles. Whether it’s at the bar or on the shelf, the craft beer’s look has to be able to catch a buyer’s eye and communicate the quality and taste of the beer. The clean, bold artwork on every can design features the distinct personality, history and care that went into every sip.

Brand Positioning Statement

One must respect the enduring traditions for brewing a great beer, before the rules can be successfully broken.

3 Nations Brewing was founded on a respect for traditional German, Belgian, and English brewing styles melded with the spirit of American innovation and ingenuity.

G.P.A.

What’s in a GPA? The unadventurous say midterms, flash cards, and all-nighters. We take a more radical approach. After all, who cares what you graduated with? Our GPA consists of a subtle blend of bitterness accompanied by passion fruit, citrus and tropical fruit like aromas. Go ahead, enjoy this above average beer, because your intelligence can’t be refined in the classroom.

American Wit

There’s nothing in the world like American Wit. Dry but to the point. This American Wit is a healthy blend of a traditional Belgian brew, with certified American brass. It’s not meant to adhere to the noise. It’s meant to be the noise. It’s a youthful take on a classic style, sure to spark some controversy. The American Wit wouldn’t have it any other way.

Bull’s English Brown

Brewing brilliant beers is a trait we learned well from our British buddies across the pond. Bull’s English Brown is our little revolution. The aroma of caramel and smoke blended with subtle noises of honey and fine tobacco make this ale a timeless classic. Brass tacks, Bull’s English Brown is bold and beautiful. This is a declaration of innovation on a historic English brew and makes for a ‘bloody’ good beer.

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Brand Tagline

Packaging Graphics

Taking 3NB Online

3 Nations isn’t for those who want to crack open a “brewski”. It’s for people who love great beer. To complete their online presence, RFTB crafted a custom website capturing how it feels to grab a pint with 3NB.

THE 3 NATIONS EXPERIENCE

Using their strong personality to guide users through the site, RFTB created an authentic 3NB experience page to page to show off their experience brewing great beer.

Life Beyond Launch

Located in Farmers Branch, TX, 3 Nations now hosts a buzzing taproom for fellow beer connoisseurs to hangout with the team and enjoy their growing roster of great tasting beers.