THE POWER OF PERFORMANCE
Harvey Lavan "Van" Cliburn Jr. devoted his life to honoring classical music. From his early years as a child prodigy in Kilgore, Texas, to his iconic victory at the first International Tchaikovsky Competition, Van Cliburn's legacy speaks for itself.
When TCU opened the new Van Cliburn Concert Hall, they approached RFTB with the task of bringing the legendary pianist’s story to life in a modern, digital format. RFTB developed an immersive touchscreen experience housed within the concert hall, a dedication video for the grand opening, and a dynamic web experience, all designed to celebrate Van Cliburn’s lasting impact on classical music and share his story with the world.
STRATEGY
- Creative Strategy
- Video Interviews
- Content Strategy
CREATIVE
- Design
- Photo & Video
- Video Production
TECHNOLOGY
- Interactive Display Development
- Website Development
Interactive Exhibit at TCU's Van Cliburn Concert Hall
The touchscreen experience is integrated into a physical exhibit at TCU’s new concert hall, dedicated to Van Cliburn’s remarkable career. Featuring a digital collection of his performances, an interactive timeline, and captivating stories, the touchscreen enhances the exhibit by adding layers of depth and engagement to the overall visitor experience.
Mirroring the Experience Online
In order to share the towering stories of Van Cliburn with a wider audience, RFTB brought the interactive experience to the web. With every piece of content playing an important role in the Van Cliburn story, the website captures every piece of content showcased on the interactive display.
Capturing The Moment
As TCU’s Van Cliburn Concert Hall prepared for its grand opening, it needed a video that would reflect the importance of the occasion. Collaborating with faculty members from TCU’s School of Music, RFTB crafted a powerful video that perfectly captured the significance of this historic moment.
