The Project
A New Era of Crescent Real Estate
Crescent Real Estate is a real estate investment, operation and development company located in Downtown Fort Worth. RFTB partnered with Crescent to update their brand identity, supporting the company’s new direction and modernizing their brand for a new era of Crescent Real Estate.
Utilizing modern design aesthetics, RFTB designed a new mark for Crescent—paying homage to the legacy of the brand while symbolizing the progressive, curated approach for investing. RFTB carried this look and feel into the design of the website. Utilizing edge-to-edge full screen imagery, the design of the new website features the most iconic shots of the properties within Crescent’s portfolio.
Client
Crescent Real Estate LLC.
Origin
Dallas, Texas
Capabilities
Creative Strategy
Key Messaging
Branding
Design
Development
Speaking Directly to The Future of Investing
Crescent Real Estate is backed by prestige and driven forward by vision. The new brand and website struck a balance between pedigree and a future-forward approach to investment.
View Live Site
Former Logo
Refreshed Logo
