Crescent Real Estate

The Project

Curated Properties. Smart Investors.

Crescent Real Estate is a real estate investment, operation and development company located in Downtown Fort Worth. Crescent approached RFTB with a dated brand and online presence. We partnered with the Crescent marketing team to strategize and develop a modern era for the brand.

Utilizing modern design aesthetics, RFTB designed a new mark for Crescent—paying homage to the legacy of the brand while symbolizing the progressive, curated approach for investing. RFTB carried this look and feel into the design of the website. Utilizing the full real estate of the screen (no pun intended), the design of the new website features the most iconic imagery of the properties within Crescent’s portfolio.