A Walk in Purple Socks
Throughout his distinguished career, Bob Schieffer displayed persistence, tenacity, civility and professional integrity. The Bob Schieffer College of Communication approached RFTB with the opportunity to partner on a website that would serve as a digital document of his enduring legacy.
For the younger TCU audience who were unable to witness Bob’s iconic career in journalism, RFTB partnered with the TCU College of Communication to develop a compelling, interactive experience allowing visitors to understand the impact Bob Schieffer has had on the field of journalism and education. The site seeks to honor the values and qualities Bob displayed throughout his life, while serving as a helpful tool for students to recognize the legacy behind the TCU Bob Schieffer College of Communication
Bob’s story begins in 1937, leading to a career covering several of the most memorable moments in World History. To both recap Bob’s life and showcase his work melded with history, RFTB designed and developed an interactive timeline to guide users through the major events that shaped Bob’s life and career.
From the initial concept, this was much more than a website. RFTB was tasked with an interactive online documentary, partnering with the team at the Bob Schieffer College of Communication to showcase the most important events of Bob Scheiffer’s illustrious career.
Bob’s memory of the stories on the site are impeccable. He could tell the story behind the story including dates, names and other anecdotes.
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To exhibit Bob Schieffer’s legacy in a way that explains how he became the voice of a generation, RFTB told Bob’s story through the lens of his professional values: Persistence, Integrity, and Civility. Centering the website on Bob’s anecdotes and the stories of his close colleagues allows readers to immediately grasp why Bob Schieffer is so iconic as a journalist and an alumnus of TCU.
