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City Center Fort Worth

A New Perspective On An Iconic Fort Worth Landmark

Branding A Landmark of Distinction

City Center Fort Worth is the iconic business office location in downtown Fort Worth, the twin buildings, Wells Fargo Tower and Bank of America Tower, and their real estate management that offers exclusive amenities and unparalleled security.

City Center Fort Worth turned to RFTB to rebrand these focal points of Fort Worth’s cityscape to reveal the rightful place of prominence among DFW’s commercial real estate and the city’s thriving core.


  • Logo Design
  • Digital Design

Content Production

  • Branding
  • Copywriting
  • Photography
  • Drone Photography + Videography

Interactive Development

  • WordPress Development
  • JavaScript Animation

Project: New Brand, Logo and Website

City Center Fort Worth needed to launch a new brand to assist in maintaining its position as the premier business address in Downtown Fort Worth. The website should display all that City Center Fort Worth has to offer in real estate management and iconic downtown location.

Centered Around You

Combining architectural elements of City Center Fort Worth with its central location, RFTB created a unique mark to accompany an equally architectural font type for the new brand logo.

City Center Fort Worth Laptop Showcase

In building a website with easy access and navigation of real-time lease availability, RFTB quickly moved to achieve the almost impossible with tight turn arounds and deadlines of original content and custom website design. Photography and video were handled by our in-house FAA certified drone operator and staff photographer to properly display City Center Fort Worth’s scope and setting in the city’s wide-open vistas.

View Live Site
City Center Fort Worth Tablet Showcase

Focusing on the pro-business attitude and idyllic location within the city that encourages creativity, collaboration, and economic success, RFTB captured the elegance of a world-renowned architect’s work in a high-functioning, real-time leasing availability website and overall brand.

City Center Website Preview Home Page
City Center Website Preview Amenities Page

Change In Perspective

The elevated views surmounting Fort Worth provide a unique overlook–spurring ideation and promoting success within luxurious buildings that provide flexible spaces and top-tier amenities.