Centered Around You
Combining architectural elements of City Center Fort Worth with its central location, RFTB created a unique mark to accompany an equally architectural font type for the new brand logo.
Branding A Landmark of Distinction
City Center Fort Worth is the iconic business office location in downtown Fort Worth, comprising Wells Fargo Tower and Bank of America Tower in the heart of downtown. In addition to their central location, the City Center real estate management offers exclusive amenities and unparalleled security.
City Center Fort Worth turned to RFTB to rebrand these focal points of Fort Worth’s cityscape to reveal the rightful place of prominence among DFW’s commercial real estate and the city’s thriving core.
STRATEGY
- Brand Positioning
- Creative Strategy
- Content Strategy
CREATIVE
- Branding
- Design
- Photo & Video
- Video Production
TECHNOLOGY
- Website Development
- WordPress Development
Project: New Brand, Logo and Website
City Center Fort Worth partnered with RFTB to launch a new brand, aiming to maintain its position as the premier business address in Downtown Fort Worth. The website displays all that City Center Fort Worth has to offer in real estate management and iconic downtown location.
THE CENTER OF IT ALL
Focusing on the pro-business attitude and idyllic location within the city that encourages creativity, collaboration, and economic success, RFTB captured the elegance of a world-renowned architect’s work in a high-functioning, real-time leasing availability website and overall brand.
View Live Site
CHANGE IN PERSPECTIVE
The elevated views overlooking Fort Worth provide a unique ideation and promote success within luxurious buildings providing flexible spaces and top-tier amenities.
CAPTURING THE CENTER OF FORT WORTH
The City Center website was complete with custom photography and video, properly displaying City Center Fort Worth’s scope and setting in the city’s wide-open vistas.