The Trusted Industry Standard
Values, talent, and a customer-first approach is the foundation of DuraServ’s approach to business. From imagery to key messaging, every element of the DuraServ website needed to reflect these attributes.
View Live SiteKeeping Your Business Moving
DuraServ Corp, a leader in overhead door and loading dock equipment sales and services, is known for its commitment to delivering custom-tailored solutions for its clients. As the company experienced rapid growth and shifted its focus from products to service-driven offerings, DuraServ recognized the need for a modernized digital presence that reflected its evolving vision and esteemed reputation.
RFTB partnered with DuraServ to reimagine its corporate and sub-brand online presence, creating a digital platform designed for today’s dynamic business environment. RFTB embraced the challenge of showcasing DuraServ’s innovation and industry leadership in a way that resonates with modern audiences.
Strategy
- Brand Strategy
- Creative Strategy
- Content Strategy
Creative
- Design
- Video Production
- Key Messaging
Development
- Multisite Development
- WordPress Development
Keeping Your Business Moving
RFTB’s creative strategy focused on the outcome of DuraServ’s commitment to providing their clients with industry-best service and custom solutions.
Top-down brand consistency
Along with the DuraServ Corp brand image, RFTB was tasked with creating a cohesive online strategy for the many divisions of DuraServ Corp. RFTB created a visual brand system that preserved the distinct identity of the sub-brands while maintaining consistency with the DuraServ Corp master brand.
