The culture at Granite Properties creates a unique work experience designed to allow people to flourish. This was an important element when redesigning the website. RFTB utilized high-quality photos and videos to showcase the Granite culture throughout the new website.
Inspiring Others to Flourish
When we met the marketing team at Granite, we knew we were destined for great things. Granite challenged RFTB to push the boundaries of their digital comfort zone. We’re not shy of a challenge, plus they are pretty great people, so we did not want to let them down.
Granite allowed our creativity to flourish. We were able to fly our drone to capture their flagship property, Granite Park. The goal was to demonstrate the immaculate properties within the Granite portfolio while featuring the people that make up the Granite brand. We developed this custom design in an installation of WordPress. The new site includes a custom map with real-time availability of each of their properties. We also didn’t stray from the people behind the product. The new site includes social media feeds, interactive timelines and a searchable employee database. At the end of the day, we are proud of the website we developed for Granite, but even happier we met some new friends along the way.
Branding
- Digital Design
Content Production
- Copywriting
- Photography
- Drone Photography + Videography
Interactive Development
- WordPress Development
- JavaScript Animation
Web Design Refresh
RFTB partnered with Granite Properties to design and develop the previous website. The website design refresh was inspired by a branding exercise featuring the culture created by Granite. RFTB also utilized the design refresh to streamline the user experience and functionality on the site.
creating connected communities at work
The Granite Properties website needed to showcase property information in an updated, minimal style that also translated well on mobile devices. The design refresh allowed RFTB to create a more intuitive user experience regardless of device.
View Live Site
Throughout the redesign project, it was important to make the Granite Properties website more about the people and culture than the buildings themselves.
Inspiring People to Flourish Through the Places We Create
While it was important to communicate the unique community and culture created by Granite Properties, we couldn’t pass up the opportunity to showcase the properties that bring everything and everyone together.