Creating An Immersive Digital Experience
Bringing digital to the Kimbell was no small task. With the touchscreen living in the museum, RFTB created a digital experience that mirrored the immersion of a physical art exhibit.
A Digital History Of Kimbell Art Museum
Inspired by Kay Kimbell’s desire to bring a first-class museum experience and support the arts in Fort Worth, Texas, the Kimbell Art Museum has hosted groundbreaking exhibits, collected timeless works of art, and inspired a flourishing of the arts in Cowtown for over 50 years.
With their 50th anniversary on the horizon, the Kimbell Art Museum partnered with RFTB to create an immersive website and touchscreen that fit seamlessly within the entire exhibit experience.
Strategy
- Creative Strategy
- Content Strategy
- Key Messaging
Creative
- Design
- Key Messaging
- Photo & Video
- Print & Digital Ads
- Billboard Design
- Video Production
TECHNOLOGY
- Website Development
- Interactive Display Development
Crafting the Story of the Kimbell
With 50 years of history to consider, RFTB collaborated with the Kimbell Art Museum’s team of art historians, marketing specialists, and other experts to develop a content strategy that conveyed the museum’s story and enhanced the overall exhibition.
Bringing The Experience
To The Web
RFTB felt compelled to tell everyone the story of the Kimbell Art Museum. To do this, RFTB fitted the touchscreen experience to the web. With responsive design, users are able to dive into a half-century of history on any device.
View Live SiteGetting the Word out
Along with the interactive touchscreen and website, RFTB designed a full print and digital advertising campaign to support the Kimbell’s 50th anniversary celebration. These designs were used for placement in notable Fort Worth publications, billboards and street level ads across the city.
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