THE HOME FOR AMERICA’S NATIVE TREE NUT
The American Pecan Council is an organization of United States pecan growers and handlers working together to build demand for American Pecans™. Pecans are America’s only native tree nut, and the American Pecan Council has worked to promote the growth, uses, and benefits surrounding American Pecans™.
RFTB partnered with the American Pecan Council to create a digital experience that worked towards the organization’s mission with high-energy video and a content strategy that informed the public on the many benefits of American Pecans™.
With the diverse needs of APC’s audience in mind, RFTB developed an intuitive design with a clear and engaging hierarchy, assisting all users in finding the content they are after quickly and making it easier for consumers and industry professionals to explore and access resources. Recipes, nutrition facts, and industry news combine to create a one-stop-shop for everything pecans.
View Live SiteTo promote and display American Pecans™ as a unique superfood choice, RFTB delivered essential health information in a digestible format, ensuring consumers can easily grasp the benefits of this superfood, while offering nutritious recipe options.
Serving as a digital recipe book, RFTB created an inspiring culinary resource with a responsive framework that cracks open the endless possibilities of pecans on any device.
APC’s new site serves as a modern and exciting source for all things American Pecans™, providing industry news, events, and the latest social media posts.
