Tandy Leather needed an area on the site to showcase different makers and their creations utilizing Tandy products. We created a template for the Maker Spotlight pages as well as several other information driven pages on the new website.
Make your mark
Tandy Leather approached RFTB with the challenge of taking the digital presence of a 100-year-old brand to the next level by gaining a new audience without losing its loyal following. We partnered with Tandy to create a full digital suite of creative to help create brand cohesiveness through website designs, email campaigns and social media posts.
Branding
- Website design
- Email campaign design
- Social media content
Content Production
- Content Strategy
Interactive Development
- Shopify development
- Email template development
Make your mark
E-commerce Web Design Refresh
While in the process of launching their new website, Tandy Leather partnered with RFTB to design and develop additional brand-focused pages within the new Shopify website.
With an increased emphasis on taking a mobile-first approach to websites, we designed and developed the brand-focused pages to be responsive - ensuring the website would look and function correctly regardless of device.
View Live Site
Web design | Email Design
Along with the updated website, Tandy Leather was looking for a partner to assist in designing and developing a creative email campaign based on sales, product launches, maker spotlights and more. RFTB created multiple emails each month to generate awareness as well as sales.
#LEATHERTOGETHER
Completing the full-suite digital evolution of the Tandy Leather brand, RFTB curated social media posts showcasing a variety of content including products, projects, live class promotions, and more. By having our design team create the social posts along with the website pages and email campaigns, this allowed us to provide a seamless and cohesive brand presence for Tandy Leather.
