A VARIED ONLINE EXPERIENCE
RFTB designed a unique online experience for The College of Communication and each of the College’s departments—tailored to the specific look and feel of each respective industry.
Back to School
Located in Fort Worth, TCU is one of the top schools in the Lone Star State. Named after the legendary political broadcaster and journalist, Bob Schieffer, The Bob Schieffer College of Communication produces nationally recognized scholars and has established a reputation as one of the leading schools in the country for media and communication.
To support its continued growth and showcase its excellence, RFTB partnered with the college to revitalize its digital presence. The project focused on creating a user-friendly platform that highlights the college’s renowned programs, esteemed faculty, and student achievements. Through thoughtful design and strategic storytelling, the new website captures the spirit of innovation and leadership that defines the Schieffer College, inspiring prospective students and honoring the legacy of its namesake.
STRATEGY
- Creative Strategy
- Digital Strategy
CREATIVE
- Design
- Video Production
- Hallway Mural
TECHNOLOGY
- Website Development
- WordPress Multisite
The Test
To continue encouraging students around the nation to enroll in the program, the Dean reached out to RFTB to design and develop a modern website representing the history of excellence students join when becoming alumni of The Bob Schieffer College of Communication.
COMMUNICATIONS CONNECTIONS
The new website showcases alumni success and the recent projects TCU students have produced within The Bob Schieffer College of Communication to advance the recruitment of talented scholars.
View Live Site
Adaptive Design 101
Designing a website that captures five distinct identities is no easy assignment. RFTB worked with TCU to incorporate the unique stories of each department within an adaptive theme and concept. Once the design was in place, RFTB utilized clean functionality, video, and interactive design to bring the college to life, showcasing each program and the tradition of excellence.
Environmental Design
RFTB designed murals for the college to bring the website to life in the hallways, further establishing the modern brand identity while featuring the students choosing to #COMMUNICATE.
Click and drag to view the full wall graphics
