MOVING MEDICAL EDUCATION FORWARD IN FORT WORTH
Before accreditation, before faculty, before students, Fort Worth’s MD School was an idea, collaboratively pitched by TCU and UNTHSC. The first of its kind in the nation, the TCU and UNTHSC School of Medicine chose to be a new kind of medical school—one that focuses on hands-on training, instructing future doctors to listen first, practice with empathy and communicate impeccably. A new kind of MD School calls for a distinct online identity.
Building an MD program from the ground up is no small task. Fortunately, the team over at the school did the heavy lifting. RFTB was brought on board to articulate this new concept and tell the story of how the Fort Worth Medical School was different—training empathetic scholars.
To support the mission of inspiring empathetic scholars, the design of the site features visual cues to guide the visitors through the innovative methods the Fort Worth Medical School is using to train doctors of the future
A big focus of the new Medical School is the impact on the community of Fort Worth. The new site serves as an open door for Fort Worth and the surrounding areas to keep up-to-date on the latest news, economic impact and community events.
