CONNECTING THE ELEMENTS
The new creative combines all the elements of the brand refresh, engaging the audience in a visual identity that redefines Walls Outdoor Workwear in a way that speaks to them.
Workwear born from the elements
Born from the spectrum of elements throughout Texas, Walls Outdoor Goods has been dedicated to serving and protecting outdoor workers since 1938. By innovating its flagship fabrics and products and leveraging every technological advantage available to serve outdoor workers, Walls consistently delivers high-quality outdoor protection designed for optimal functionality and comfort in any weather condition.
When Walls reached out for a brand refresh, RFTB was excited to craft a strategy that brought the brand back to its core audience, telling the story of workwear born from the elements.
STRATEGY
- Creative Strategy
- Brand Positioning
BRANDING
- Brand Identity
- Art Direction
- Key Messaging
PRODUCTION
- Photo & Video
- Video Production
- Social Media Ads
- Packaging
- POS Displays
EMBRACING WALLS’ ROOTS
Walls started with one man’s aim to create protection from the harsh Texas elements, so RFTB went back to these roots. By highlighting the heritage of the Walls brand and innovation for the outdoor worker, focusing on their products crafted with the needs of the wearers in mind, RFTB developed brand pillars that display their fundamental values.
Brand Pillars
Durability
Innovation
Independence
Logo design
The primary logo serves as the foundational expression of Walls' graphic identity. RFTB simplified their mark to achieve a modern feel while preserving its heritage and history. Secondary and abbreviated logo marks were also created, ensuring the flexibility of logo variations in different instances.
Brand Voice
A brand’s voice breathes life into its identity. With carefully crafted key messaging holding strong in a brand voice characterized by humble confidence and subtle humor, Walls embraced a "talk less, do more" mentality.
No matter the work.
Walls
Outdoor Goods Work.
A daily choice
you will only make one.
For a man who talks less and does more.
Built for outdoor
protection anywhere.
PREV /
BRAND COLLATERAL
PHOTOGRAPHY
Capturing high action, versatility in the product, and a range of brand imagery, RFTB reinforced their reputation for reliability and durability in outdoor workwear, while paying homage to their Texas roots.