The Project
Much More Than Commercial Real Estate
From the moment the marketing team at Granite was met, it was clear this collaboration would result in something exceptional. Granite challenged RFTB to break the mold of conventional digital design, and the opportunity was embraced to push creative boundaries.
Granite's willingness to explore new ideas allowed for the capture of their flagship property, Granite Park, using drone footage. The goal was to showcase the pristine properties within the Granite portfolio, while also highlighting the people who drive the brand. The site was designed on WordPress with a custom map that offers real-time property availability. Social media feeds, interactive timelines, and a searchable employee database bring attention to the individuals behind the product.
Client
Granite Properties
Origin
Dallas, Texas
Capabilities
Creative Strategy
Key Messaging
Copywriting
Digital Strategy
Design
Photo & Video
Development
SEO
Putting People First
The new website does more than display Granite’s properties—it tells the story of the brand's commitment to innovation and human-centered values. Every feature of the site reflects the company’s dedication to excellence, making it easier for clients, partners, and prospects to connect with the people and places that define Granite.
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