Hillwood Communities Website
Hillwood’s new online presence expresses commitment to connection, innovation and integrity through the various Hillwood properties, distinguishing them within the industry.
Breaking Ground
Since 1988, Hillwood Communities has been one of the most respected developers in the industry. Hillwood’s obsession with quality and innovation has led them to develop over 80 communities with the goal of fostering connection and enrichment. Because most home buyers do their initial shopping online before checking out a home in person, having an online experience that can communicate the unique values and features of each community is crucial.
Hillwood Communities teamed with RFTB to create experiential websites reflective of the histories, amenities and innovative qualities that make each Hillwood community one-of-a-kind.
STRATEGY
- Brand Positioning
- Content Strategy
Creative
- Design
- Photo & Video
- Copywriting
TECHNOLOGY
- Website Development
- DNN Development
EXPERIENCE HILLWOOD COMMUNITIES
The experiential design allows visitors to explore the unique details and beauty of each property online.
New Ways to Live Smart
Once an online identity was established, RFTB set out to breathe life into the websites for each of Hillwood Communities’ remaining properties. For each Hillwood community, the goal was showcasing the innovation and details that make every development unique. RFTB gathered and utilized aerial video and interactive development to give the websites personality and depth reminiscent of each property’s specific location.
