The Project
AWARD-WINNING TEXAS WINE
At the edge of Palo Duro Canyon, you’ll find a hidden gem in the Texas wine industry. Bar Z Winery exclusively works with Texas-grown grapes and makes award-winning, full-bodied red wines.
Bar Z approached Ride For The Brand to create an online identity matching the character of their brand and wine: unfiltered, robust and wholly unique. Starting with a custom design concept and on-site photography, RFTB developed the new eCommerce website in WordPress.
Client
Bar Z Winery
Origin
Canyon, Texas
Capabilities
Creative Strategy
Key Messaging
Design
Photo & Video
Development
Social Media Marketing
Made by Texans, For Texans
The website is a digital experience that mirrors the authenticity and craftsmanship of Bar Z’s wines, allowing visitors to explore and purchase with ease while celebrating the winery’s distinct, Texas-made legacy.


