The Project
A MEMBER-FIRST DIGITAL EXPERIENCE
Homebound Insurance Exchange is a member-focused
reciprocal insurance exchange, harnessing the
collective strength of their policyholders to offer
tailored protection and shared benefits. Founded in
2024, Homebound came to RFTB for an online presence
that reflected their community-driven approach to
personal property insurance.
RFTB designed and developed a clean, intuitive
WordPress website that puts policyholders, not
products, at the center of the experience. Through
thoughtful use of imagery and video, the site
highlights real moments of family life and
reinforces what Homebound exists to protect: the
sense of security, belonging, and investment people
place in their homes.
Client
Homebound Insurance Exchange
Origin
Dallas, TX
Capabilities
Creative Strategy
Key Messaging
Design
Development
COMMITTED TO YOUR HOME. BOUND BY COMMIUNITY.
The website is a digital foundation that clearly differentiates Homebound in a crowded insurance landscape, aligning their mission, member-first model, and brand story in a way that builds trust from the first interaction.
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