The Project
Revolutionizing Oil and Gas Asset Management
STRIKE HAWK is a new approach to oil and gas asset management: a connected network that brings operators together, enables a shared equipment rental marketplace, and tracks asset performance to unlock actionable, data-driven insights.
Drawing from the founder’s military background as a Blackhawk Crew Chief, RFTB crafted a brand identity rooted in precision, power, and purpose. The resulting system is bold and empowering, resonating equally well in the boardroom and in the field.
Client
STRIKE HAWK
Origin
Weatherford, TX
Capabilities
Creative Strategy
Key Messaging
Branding
Design
Development
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Precision, Power, Purpose.
The brand identity is built to support STRIKE HAWK’s market entry, clearly communicating its differentiated model while giving the platform room to scale alongside its operator network.
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